AA-Sport > Basketball > Trail Blazers revenue soared 11 times after selecting Yang Hansen, Trail Blazers China social media increased by nearly 900,000 followers
Trail Blazers revenue soared 11 times after selecting Yang Hansen, Trail Blazers China social media increased by nearly 900,000 followers
July 21, "Washington Post" reporter Ben Golliver wrote an article in detail about the Chinese player Yang Hansen who entered the NBA through the draft this year.
It was revealed that Trail Blazers executives knew that choosing Hansen Yang would trigger a global boom, and their marketing team even synthesized his face into the arena via email to promote his performance in the summer league.
According to team officials, since the draft, Trail Blazers' retail sales have increased by 1091% compared with 2024, and its TikTok account has been viewed by more than 30 million times. In less than a month, Trail Blazers added nearly 900,000 followers on Chinese social media platforms such as Weibo and TikTok, and the number of interactions exceeded that of all other NBA teams during this period.
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