A jersey brings 200 million euros every year. From the perspective of football giants after the Club World Cup

When the curtain of the Club World Cup fell, what we saw was not only Chelsea won the championship, but also the gold 10,000 taels behind it. Through this competition, champion Chelsea received a prize of US$115 million, and runner-up Paris also received US$107 million.

Real Madrid, which reached the semi-finals, also had a prize of 82.5 million euros, which is equivalent to the team's signings before the Club World Cup, which also allowed Real Madrid to strengthen its left-back as soon as possible after the Club World Cup.

Perhaps at this moment, Paris would regret it. The team did not buy Bournemouth's central defender before the Club World Cup. As a result, after Pacho and Lucas were suspended from red cards, they had to use a colander central defender Berardo, which eventually made a big mistake in the final.

After all, opposite them, Chelsea is in the game stage. He bought center Pedro from the front line. He scored 3 goals in the semi-finals and finals and became the number one hero to win the championship. Obviously, this transfer fee is actually the difference between Chelsea’s championship bonus and Manchester City’s stop in the quarterfinals.

The competition in European football is not only about finding the best coach, but also having the strongest management team, but it has always been a financial competition. The income of each giant team determines their potential and comprehensive strength. Before the Club World Cup, Chelsea rejected the original 40 million euros sponsorship offer, because it was very likely that the new contract would exceed 60 million euros.

It is worth mentioning that the jersey sponsor (sports brands such as Nike Adidas Puma) + chest advertising + armband sponsorship, which means counting the commercial sponsorship revenue brought to the team by a small jersey every year, has moved towards the 300 million mark.

Although in the statistics in the figure above, because the source is Marca, there are some flaws. For example, the actual number of Real Madrid's armband sponsor HP should be above 40 million, less than 50 million euros. But Marca used the nominal limit of 70 million euros, resulting in moisture in it.

The same is true for Barcelona. The 70 million euro chest sponsorship includes the training suits of men's football and the team, as well as the naming rights of Camp Nou (of which the chest is priced at 6,000, the training suit is 5 million per year, and the naming rights of Camp Nou's naming rights for the first four years are 5 million per year. The last two items are obviously lower than the market price, just to make the income of the chest sponsorship appear to be better).

Considering the influence of the top European giants, they are indeed qualified to receive such high sponsorship. After all, Real Madrid's jersey sales revenue last season was close to 200 million, which would make sports brands and sponsors willing to spend a lot of money.

As these data rise, the income of top European giants will also reach a new level. Whether it is the Club World Cup or the Champions League, dividends will increase, which will eventually bring players' transfer fees and income to a new level.

Liverpool boss Fenway has been criticized for being "stingy", but after buying Wiltz, he may continue to spend a lot of money to buy Newcastle striker Isack, making the total spending this summer exceed 300 million pounds.

Is this a change in management? In fact, it is precisely from August that Liverpool's chest sponsors will change from Nike to Adidas, and the sponsorship fee will also increase from the original 35 million euros per year to 75 million euros. At the same time, Liverpool's armband sponsors will expire in 2027, and the value-added potential in this area will be huge in the future.

Just imagine that if Liverpool successfully defends the Premier League championship next season, their subsequent revenue can grow to a new level. Because there are additional championship rewards in Adidas' new contract. It is not difficult to understand that wealthy clubs have signed big money.