Why are Serie A team s commercial development revenue lower than that of the Premier League? What is the specific reason?

Football commercial development is a very complex and systematic thing, not that simple, it involves a lot of content. There will be many profitable projects in ticket sales, media broadcasting, sponsorship, product development, peripheral activities, etc.

These contents are related and promote each other, forming a revenue channel for football clubs.

Whether a league can make money and how much it can make has a lot to do with government support, economic environment, etc., and it is not possible to change it with just one club.

Let’s talk about the broadcast income of the Premier League.

In terms of broadcasting expense revenue, the Premier League is far ahead, with revenues of about 30 to 4 billion yuan each year, while in Serie A, it is only more than one-quarter of that of the Premier League.

If you want to talk about how poor the Serie A level is, it is not necessarily true that teams such as Inter Milan can often reach the Champions League finals and have good results in the European arena. Why can't their league broadcast revenue be as high as the Premier League? There are many reasons for this

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For example, the start time of the game, the start time of the Serie A is very unfriendly, and the game always starts at three or four in the morning. It is difficult for fans in Asia to see them playing football, and the ratings are not high, which will affect the revenue and efficiency of the broadcast;

There is also the game style. The mid- and lower-stream teams in Serie A are relatively quiet and like to defend at low posts. The pace is not as fast as the Premier League. Most mid- and lower-stream teams compete and are drowsy, which makes people unsightly to watch.

Many people are sleepy and even fall asleep while watching the game.

In addition, when I was in Free Serie A, I also mentioned one thing, which is the signing strategy of non-European players. Serie A is the most demanding league among the five major leagues for non-European players to introduce, and there are many restrictions, which makes the team very nervous when purchasing players.

It is not so easy for many teams to buy players from Brazil, Argentina and other places. In addition, the domestic youth training conditions are not that high-quality, which greatly reduces the competitiveness of the league and further reduces the viewing value of the game.

Serie A broadcast revenue has been inferior to that of the Premier League in recent years. There are all reasons for this. Various constraints have led to the development of the Serie A. In terms of ticket revenue, the revenue of Serie A teams has actually declined in recent years, not as good as before.

Take Palma Taldini Stadium as an example. Parma was in Serie B before, and the team's ticket price was 25 euros per ticket. After entering Serie A, the team's ticket price did not rise much, and the average seat was still around dozens of euros.

For a time, they wanted to increase tickets to stimulate consumption. Later, due to the economic and epidemic factors, ticket prices also fell for a while, and the average ticket prices so far are not very high. The number of people at the

Tardini Stadium can accommodate 28,783 spectators, and there are about 20,000 people who actually attend each game.

Calculated based on 20,000 people, the average price is 50 euros, and the ticket revenue is 1 million euros. Assuming that there are four home games a month, the revenue is 4 million.

The gap in revenue is too big compared to teams such as the Premier League.

The broadcast revenue is already small and the ticket revenue is not that much. If the team wants to continue operating, they can only control costs and save expenses; or to build a new large stadium that can accommodate 50,000 or 60,000 fans, so that it can be said that there will be some rewards in the ticket revenue.

Life is also difficult.

At present, the team can only operate small funds, try to focus on relegation, and adopt a strategy of buying low and selling high, relying on transfer fees to maintain the team's development. The government's support is limited, and the overall domestic economic environment is not optimistic, the commercial development efficiency of Serie A teams is always a little slower than other teams.

Many projects, such as the stadium expansion plan, have been applied for countless times. The government can only decide after repeated reviews, and the delay is also very long.

I remember when I was playing football manager game, I had a grudge against the Serie A league, that is, whenever I asked for the expansion of the team's stadium or more recruitment funds, the club's senior management would object and would not agree to your request.

And like the Premier League, it will be more refreshing. As long as you have good grades and stable fiscal revenue, the management will basically agree with you and try to let you manage and earn more income in all aspects.

This habit of saving food and food also limits the development of the Serie A.

As for some people, it is difficult to stimulate the development of the league by attracting foreign investment. Many consortiums in the Premier League are willing to join because they have high incomes and are willing to acquire the team when they see the benefits; there is no such condition in Serie A, and people seek benefits and avoid harm. I will go wherever I have money. If you don’t have money in the league, naturally those financial consortiums will not invest here, and they are more willing to invest their money in the Premier League. In terms of policy, the previous cancellation of tax rate discounts in Italy was also a reason. It turns out that Italy's "Growth Act" allows outstanding talents in various industries to enjoy a tax preferential policy of 50%-70%, and some economically underdeveloped areas can enjoy a tax reduction of up to 90%. The application period of this decree is in the first three years after coming to Italy.

Since 2024, preferential policies are also being cancelled, which makes team operations difficult and many talents are not willing to play in Serie A.

Therefore, the commercial development of Serie A team really needs to change the environment. From the support of the government and policies to the rationalization of team operations, there is still a long way to go.

Only when the environment becomes tolerant and profit channels can Serie A return to the glory of the small World Cup and regain its vitality.