Barcelona official: Midea starts to become the main sponsor of jersey cuffs in the 2026-27 season

Hupu September 2nd News Barcelona Football Club officially announced today that it had reached an important sponsorship agreement with global home appliance giant Midea. Starting from the 2026/27 season, Midea will become the club's new main sponsor (MainPartner) and official home appliance partner.

According to the official announcement, this cooperation agreement will take effect from July 1, 2026 for five seasons until the end of the 2030/31 season. At that time, the brand logo of Midea Group will appear on the left sleeve cuffs of Barcelona's first-team competition suits and training suits.

This cooperation marks another major achievement in Barcelona's business expansion field and will further consolidate the commercial value of its global brand. The addition of Midea Group also means that the current cuff sponsor Philips TV brand "Ambilight" will end its partnership after the contract expires.

Midea Group has rich experience in sports marketing. Its most well-known identity is a global partner of Premier League champion Manchester City Football Club, and maintains an endorsement relationship with star Haaland. This collaboration with Barcelona will undoubtedly further expand its influence in the global sports market.