AA-Sport > Football > Yueda Kia Championship sponsors 2025 Jiangsu Urban Football League Yancheng Division

Yueda Kia Championship sponsors 2025 Jiangsu Urban Football League Yancheng Division

Football

As the "Soviet Super League" heat wave swept across the country, Yueda Kia officially became the "2025 Jiangsu Urban Football League Yancheng Division Naming Mercedes-Benz" and sponsored the "Soviet Super League" Yancheng Team. In the next home game, fans who watched the game on the spot had the chance to win the Kia EV5. It is also worth noting that the parent company of Yueda Kia, Kia, has long been an official partner of the International Football Federation (FIFA) and continues to sponsor the World Cup, which means that China's hottest urban football league has ushered in the top sponsor of the World Cup!

2025 Jiangsu Urban Football League (Soviet Super League) is jointly sponsored by the Jiangsu Provincial Sports Bureau and the people's governments of various prefecture-level cities. The event is held in 13 cities in Jiangsu from May to November. As one of the 13 cities in the "Soviet Super League", Yancheng City has a long football heritage and is one of the first 44 youth campus football pilot cities in the country. It has a deep mass base. Yancheng team also ranked second in the Summer Super League standings in the first four rounds of the "Soviet Super League" regular season competition with an unbeaten record of 3 wins and 1 draw.

Kia, as a global leading automobile brand, has extensive coverage in the field of global sports event sponsorship. In particular, since 2007, Kia has been an official partner in the field of mobile travel in FIFA, providing high-quality travel services for previous events. In May 2023, Hyundai Motor Kia announced the extension of its partnership with FIFA until 2030. This time, Yueda Kia sponsors the Yancheng team of the "Soviet Super League", and will use the influence of Kia, the top sponsor of the FIFA World Cup, to allow more people to appreciate the charm of Jiangsu football.

In addition to being the top sponsor of the FIFA World Cup, Kia has also sponsored many European Cups, Europa League and other football matches; and has been an official automotive partner of the NBA since 2007, and is also an official strategic partner for 23 years in cooperation with the Australian Open. These top global events that span intercontinental and cover hundreds of millions of audiences vividly interpret Kia's consistent long-term brand philosophy: more than 80 years after its establishment, Kia adheres to the concept of "quality first and user first", which not only laid a high-quality, high-value and high-reliability brand reputation in the global market, but has grown rapidly into a global leading automobile brand with a cumulative sales of over 50 million and a sales of over 3.08 million in 2024.

Since settling in Yancheng in 2002, Kia has taken "in China and for China" as its strategic foundation, and has sold more than 6.5 million vehicles in total, achieved sales revenue of more than 645 billion yuan, and paid 52.5 billion yuan in taxes, making a significant contribution to the economic development of Yancheng region. At the same time, relying on the Yancheng 4.0 intelligent manufacturing factory, Yueda Kia continues to make efforts in cultivating automobile talents, providing high-quality employment opportunities, and practicing corporate social responsibility. It not only drives the development and upgrading of the local automobile industry, but also helps Yancheng build the "Hyundai Auto City on the Eastern Coast of China", which is the city business card for growing together with Yancheng.

From the World Cup to the "Soviet Super League", from the global stage to the home court of Yancheng, Kia uses love and companionship as the link to deeply integrate city honors, cultural identity and football's fighting spirit. In the future, Yueda Kia will continue to empower the Chinese market with global resources, continuously help the development and progress of Yancheng's football and sports industry, further drive the high-quality development of the regional economy, let more Chinese fans appreciate the passion and passion of the "world's number one sports", and also inspire more people to surpass themselves and move forward bravely outside the green field.

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